Kode Red: the content studio
Rebel: the cutting room

Rich Lee

When Rich was young, he was exposed to a wide variety of artistic mediums through the art classes his mother taught at area prisons – but these childhood field trips ended when one inmate used a paper cutter to make an art project out of another inmate’s hands. 

Later on, Rich spent his high school years participating in a work-study program within the art department of a Broadway set production shop. There he learned the tricks of carpentry, steelwork, sculpting, and more, helping to build sets for shows like Beauty and the Beast, The Lion King, and Titanic The Musical all before he could legally see an R-rated film.

Rich’s time in the art department helped him hone in on a desire to pursue creature effects, so he packed up and moved out to Los Angeles – only to arrive right as CG technology was phasing out hand-crafted practical effects. He rolled with the punches, landing a job at Walt Disney Imagineering and learning CG on the job. From there he moved to Pixel Liberation Front and used his combined art department and CG skills to learn pre-visualization, working on films such as Minority Report and Constantine. And then, Rich was bitten by the directing bug.

Since entering the directorial phase of his career, Rich has helmed award-winning music videos for artists such as Eminem and the Black Eyed Peas, visually-striking commercials for top brands from Hyundai to Beats and he recently made his TV debut with CBS’ Limitless. His diverse background and extensive technical knowledge put him at ease with projects of any size or style, and true to his roots, he often assists with building set pieces and completing visual effects. It’s safe to say that Rich has made his mother proud.


When Rich was young, he was exposed to a wide variety of artistic mediums through the art classes his mother taught at area prisons – but these childhood field trips ended when one inmate used a paper cutter to make an art project out of another inmate’s hands. 

Later on, Rich spent his high school years participating in a work-study program within the art department of a Broadway set production shop. There he learned the tricks of carpentry, steelwork, sculpting, and more, helping to build sets for shows like Beauty and the Beast, The Lion King, and Titanic The Musical all before he could legally see an R-rated film.

Rich’s time in the art department helped him hone in on a desire to pursue creature effects, so he packed up and moved out to Los Angeles – only to arrive right as CG technology was phasing out hand-crafted practical effects. He rolled with the punches, landing a job at Walt Disney Imagineering and learning CG on the job. From there he moved to Pixel Liberation Front and used his combined art department and CG skills to learn pre-visualization, working on films such as Minority Report and Constantine. And then, Rich was bitten by the directing bug.

Since entering the directorial phase of his career, Rich has helmed award-winning music videos for artists such as Eminem and the Black Eyed Peas, visually-striking commercials for top brands from Hyundai to Beats and he recently made his TV debut with CBS’ Limitless. His diverse background and extensive technical knowledge put him at ease with projects of any size or style, and true to his roots, he often assists with building set pieces and completing visual effects. It’s safe to say that Rich has made his mother proud.


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Eminem

Venom

Monster Energy

Unleash the Beast

Eminem

Phenomenal

Amazon

Audible - Stories That Surround You

Eminem

The Monster Ft. Rhianna

Lana Del Rey

Love

Fiat 500X

Groundhog

Eminem

Rap God

Nissan Terrano

Dance Off

Beats by Dre

Neon

Maroon 5

Cold Ft. Future

Nissan Duke

Color Studio

Hyundai ix35

The Road Less Traveled

Eminem

Not Afraid

Californian Lottery

Dreams Start in the Black

Fergie

LA LOVE

Michael Jackson

Love Never Felt So Good Ft. Justin Timberlake

Directed by Rich Lee