Put That On My List

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Project

 For this project Jonnie Malachi and the creatives wrote the lyrics, collaborated with an amazing Mancunian composer to craft the beats & melody, then trawled social media to find a legit American rapper who had the looks & personality to front the ad. They found Bee Simms on Insta. A star with less than 3,000 followers, who was still working as a full-time carer for military veterans with mental health & PTSD issues - only choosing to embrace rapping in 2019 after years of confidence issues. The team recorded her vocals remotely in a studio in North Carolina then flew her to London for the 2-day shoot. Now she’s in a national American TV campaign too. There’s nothing like finding true talent & shining a light on them - a joyous creative process.


Credits

Client
Apartment List
Project title
Put that on my List
Director
  • Jonnie Malachi
Crew

Sagal Aden-Buxton (Producer)


Tom Turley (DOP)


Paul McCann (1st AD)


Simon Davis (Production Designer)


Lucy Hagan (Stylist)


Natasha Lawes (Hair and Make Up)


Matt Prickett @work (Editor)


Unit (Post)


Denny Cooper (Colour)


Hannah Webster (Sound)


Stills