Reimagine Sport

Project

For this campaign, Sarah Chatfield got to reimagine the traditional visuals we see on screen when it comes to sport. We’re so used to seeing perfect bodies, hardcore training and serious, gritty visuals. It makes it seem to us that sport, and training require serious hard work and commitment. But what if we just want to have some fun and enjoy ourselves? This is what training should really be about, having fun, feeling good, and enjoying your body without having some crazy unrealistic expectation of becoming an entirely different person.